ARTRIUM GUANGZHOU K11 BY CHOW TAI FOOK

周大福藝堂廣州K11會所

Guangzhou, China|中國廣州
Artrium is the most prestigious brand of Chow Tai Fook Jewelry Group. The VIP Clubhouse is by invitation only for high-end customers. The clubhouse provides not only a space but also an “experience” with the jewelry brand. The design concept cleverly transforms a combination of spatial sceneries and carefully designed atmosphere to allow customers to explore and discover the brands’ themes and ideology.
周大福藝堂Artrium為周大福珠寶集團的高級珠寶品牌。藝堂會所則是為高端顧客群打造預約邀請制的交流場所。 會所不只是提供空間而是提供”體驗”. 設計概念在於透過巧妙轉變的空間場景組合,精心設計的場所氛圍,讓顧客一步步”去探索””去發現”隱藏在多個空間場所中的品牌精神及中心思想。