This is a new brand tailored targeting a young clientele. The store is located in a trendy and dynamic shopping mall. The mall requests the jewelry brand to showcase a new image that is catered to its potential customers. The design concept appeals on a “free and dynamic” shopping experience, rather than a traditional “sit down and look at the goods” shopping experience. The overall space is based on a “relaxed attitude to life”. The furniture display uses visually rich and multi-level showcases that welcomes a random, whim and personalized shopping experience appealing to the young clientele.