This jewelry shop is located on Nanjing West Road in Shanghai, a local high-end shopping pedestrian walk with a historical flavor. The facade design concept is based on a large transparent facade with intricate display cabinets. It creates a museum-like imagery that echoes on neighboring historical architectural ambience, capturing the attention of pass by pedestrians. The indoor ceiling is decorated with polished stainless steel panels. It creates a distinct showcase platform, at the same time resolves the tension from a low ceiling. The overall structure uses a combination of black and white marble and wood panel to reflect the brand’s exquisite sophistication.