CHOW TAI FOOK LUXURY STORE

周大福珠寶精品廣場

Wuhan, China|中國武漢
The floor area is approximately 500 m2. The client plans to showcase various high-end jewelry and watches under its brands as a boutique shopping plaza. The main axis of the design is to provide separate stages for different brands, while creating a harmonious overall spatial experience. The entire plaza is divided into several zones with different themes, each connecting with the “main shopping street” that easily and effectively guide customers to visit the plaza with a pleasant shopping experience, the curved shopping street together with connected themes and shopping spaces, showcase each brand’s characteristic and style.
這是面積約500平方米的空間,業主計畫將旗下擁有多樣的高端珠寶及鐘錶品牌納入作為精品廣場。設計及規劃的主軸在於提供不同品牌各自的舞臺,同時創造出具和諧感的整體空間體驗,整個廣場由”購物大街”串聯起數個主題空間,以”逛街”的體驗輕鬆有效地引導顧客遊覽廣場,利用曲線大街的整體立面設計達成的空間整體性,各個主題空間也以不同材料風格突顯品牌各自特色。