Artrium, the top luxury brand under Chow Tai Fook jewelry, is located on Nanjing West Road in Shanghai. Each jewelry in the store is a collection piece worthy of art appreciation. The design combines the concepts of “museum” and “art mansion” to highlight high-end jewelry and customer experience. The overall space is based on a round and soft environment conveying a calm style ambience. The store has three areas: a collection area to display treasured jewelry and brand history in the form of museum collections; a sofa salon area for customers to engage in social activities; and an appreciation and negotiation area for customers to receive one-on-one VIP experience.