This is a new branding image tailored to the owner’s request, targeting a young clientele. This shop is located in Xi’an ’s Wangfujing Outlet. The design concept appeals on a “free and dynamic” shopping experience, rather than a traditional “sit down and look at the goods” shopping experience. The overall space is based on a “relaxed attitude to life”. The furniture display uses visually rich and multi-level showcases that welcomes a random, whim and personalized shopping experience appealing to the young clientele.