CHOW TAI FOOK JEWELRY STORE NANJING WEST ROAD

周大福珠寶上海南京西路店

Shanghai, China|中國上海
This jewelry shop is located on Nanjing West Road in Shanghai, a local high-end shopping pedestrian walk with a historical flavor. The facade design concept is based on a large transparent facade with intricate display cabinets. It creates a museum-like imagery that echoes on neighboring historical architectural ambience, capturing the attention of pass by pedestrians. The indoor ceiling is decorated with polished stainless steel panels. It creates a distinct showcase platform, at the same time resolves the tension from a low ceiling. The overall structure uses a combination of black and white marble and wood panel to reflect the brand’s exquisite sophistication.
此間高級珠寶店鋪位於具有歷史風味的上海南京西路也是當地高檔購物步行街,外立面設計概念是以大片通透立面搭上高質感展櫃呈現出博物館式的形象來呼應當基街區的歷史及吸引街上行人目光,室內天花以亮面不鏽鋼板裝飾一則建立起櫃台地域感二則解決現況低天花造成的壓迫,整體以黑色及白色大理石及原木呈現品牌的高貴。