LAO FENG XIANG VIP CLUBHOUSE

老鳳祥珠寶貴賓會所

Nanning, China|中國南寧

As a century-old jewelry brand leader, Lao Feng Xiang’s jewelry is considered as art of culture and handicrafts. The client hopes to convey the brand spirit to visitors through the VIP club. The design is based on the concept of ” Museum of Jewelry Art “. The clubhouse aims to provide VIPs with hospitality experience of artistic and dramatic atmosphere.

老鳳祥作為百年珠寶品牌的翹楚,其珠寶可視為融合文化與手工藝術的象徵,業主期望透過貴賓會所向訪客傳達其珠寶品牌精神,本案設計概念以”珠寶藝術館”為出發,以藝術及戲劇化的空間氛圍帶領訪客參觀珠寶珍品,也讓空間本身成為主角