HOKO PLUS HOME

周大福HOKO生活廣場

Tsingtao, China|中國青島
This shopping center is operated under an O2O model. Aka it adopts an online to offline shopping experience for its visitors. On top of ordinary shopping functions, the owner adds on “cultural” and “day-to-day living” experiences for its customers. 
這是間以O2O(線上結合線下)模式運營的購物商場,業主在原有的購物功能上導入”人文”及”生活”配套功能, 讓購物商場成為一座以”生活體驗”為主的鄰裡中心,藉以達到品牌在線上及線下的融合。